Let's face it...there are a huge volume of fly-fishing products out there- most of them average, some pretty good, some pretty bad, and few of them - exceptional. That's why every product we offer has passed our selection process and field testing to qualify as an "Angler's Dream" selection. Our shop's success is due to our commitment to one guiding principal - Value.

Value.... such as our premium flies tied by skilled professionals using top quality materials, such as Daiichi and Tiemko hooks and Hoffman hackles, and all offered at an incredibly low price. You will not find premium flies at a lower price anywhere! The same quality standard applies for our gear, such as our William Joseph line of "Tools For The River" - chest packs, fanny packs, waders, etc. The entire line has the finest fit, the finest craftsmanship, and the finest warranty on the market. Period. Our pricing? The lowest. That's value.

Check out our Blue Sky Furled Leaders.....How about a leader that helps you present your fly with more accuracy, more control and a much softer landing than you ever thought possible? What if this leader lasts for seasons rather than the typical 1-2 hours? And at a cost of less than three of your wind knotted, rapidly shortening, throw them away at the end of the trip leaders? Then explore Varivas' amazing lineup of leaders and tippet material - the leaders and tippet the pros use! As soon as you try them you won't find yourself settling for anything less again! ....... Value!

Or how about the world class Large Arbor Reel designed by the renowned engineers of Marryat? This reel can legitimately lay claim to the title of "the ultimate fly reel" - perfectly designed with a smooth, linear drag, delightful ergonomics .... and machined to Swiss micro tolerances. You won't find a finer machined Large Arbor Reel anywhere in the world, and at a price that is 25-45% less than the competition. Which again adds up to...... you guessed it...... Value!

My point is this, our fly shop is solely focused on increasing your satisfaction, your joy, and your laughter on the water ........ oh, and on saving you enough on your purchases to justify that extra rod, reel, that really cool wading jacket with the LED light on the zipper .....So go ahead and fire up that mouse and get clicking! Have fun, we're easy to navigate.